iPhone Loyalty Rate Climbs to 87% as Switching to Android Slows

iPhone owners are sticking with the level astatine a higher complaint than a twelvemonth ago, with caller probe steadfast CIRP putting iPhone loyalty astatine 87% for the archetypal 4th of 2026.


CIRP's latest quarterly survey recovered that conscionable 12% of caller iPhone buyers successful the March 4th had travel implicit from an Android phone, with the remaining 1% arriving from a diagnostic phone, a antithetic smartphone platform, oregon buying a smartphone for the archetypal time. That puts loyalty 3 percent points supra the aforesaid 4th a twelvemonth earlier, erstwhile 14% of buyers switched from Android and the wide loyalty fig sat astatine 84%.

The steadfast has been tracking this question for years by asking iPhone buyers what instrumentality they owned close earlier their purchase, among different questions astir however they shop. Across the periods it measured recently, the stock of buyers coming from Android has held successful a reasonably constrictive 11% to 15% band, a overmuch smaller excavation of switchers than successful the iPhone's aboriginal years, erstwhile Apple was inactive expanding beyond AT&T to different U.S. carriers and picking up ample numbers of caller users successful the process.

The inclination held dependable successful aboriginal 2024 too, erstwhile 13% of buyers arrived from Android and loyalty came successful astatine 85%. CIRP's numbers suggest the bulk of smartphone owners settled connected a level agelong ago, and lone a tiny portion alteration sides each year. This is simply a signifier other caller surveys person pointed to arsenic well, adjacent if their methodology and figures disagree from CIRP's.

Apple volition rotation retired Siri AI, its overhauled AI assistant, successful iOS 27 aboriginal this year, which could assistance clasp existing iPhone owners. Attracting Android converts is simply a abstracted challenge, though Apple's upcoming foldable iPhone volition present a caller signifier origin that whitethorn entreaty to immoderate existing Android foldable owners.
This article, "iPhone Loyalty Rate Climbs to 87% arsenic Switching to Android Slows" archetypal appeared connected MacRumors.com

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