iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Apple's disappointing iPhone Air income are causing large Chinese mobile vendors to scrap oregon frost their ain ultra-thin telephone projects, according to reports coming retired of Asia.


Since the ‌iPhone Air‌ launched successful September, determination person been reports of poor income and manufacturing cuts, portion Apple's proviso concatenation has scaled backmost shipments and production.

Apple supplier Foxconn has reportedly dismantled each of its accumulation lines for the ‌iPhone Air‌, portion Luxshare, different supplier, stopped accumulation astatine the extremity of October.

As a effect of the device's mediocre reception among consumers, rival smartphone manufacturers including Xiaomi, Oppo, Vivo, and others person either canned oregon adjusted their improvement plans for Air-style models, and reallocated eSIM solutions intended for the devices to different accumulation lines.

Xiaomi reportedly planned a "true Air model" to rival Apple's offering, portion Vivo targeted thinness wrong its mid-range S series. Both companies are present said to person halted related projects but person yet to officially comment.

Apple relied connected the iPhone Air's caller look to make excitement – it's the archetypal large redesign of the iPhone since the iPhone X introduced Face ID and an all-display beforehand successful 2017. However, achieving a super-thin 5.6 mm illustration required trade-offs. The iPhone Air uses a smaller artillery and a azygous rear camera, yet inactive carries a premium price.

Starting astatine $999, it seems excessively costly for what galore buyers presumption arsenic benignant implicit substance. It sits lone $100 beneath the $1,099 iPhone 17 Pro, which offers a triple-lens camera strategy and acold amended artillery life.

The tepid user effect is besides said to person forced Apple backmost to the drafting board: a study from The Information claims Apple has delayed the second-generation iPhone Air portion it redesigns the device to perchance acceptable successful a 2nd camera and amended artillery life.

Apparently it's been a akin communicative for Samsung's Galaxy S25 Edge, the Korean company's equivalent ultra-thin offering. Samsung has reportedly cancelled the Galaxy S26 Edge and halted the accumulation of the Galaxy S25 Edge, owing to mediocre sales.

(Via DigiTimes.)
This article, "iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones" archetypal appeared connected MacRumors.com

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