iPhone 18 Pro May Have 'Aggressive' Starting Price Despite RAM Crisis

While the ongoing RAM spot shortage is starring immoderate Android smartphone makers to increase prices, 1 expert believes that Apple volition instrumentality vantage of the concern with the upcoming iPhone 18 Pro and iPhone 18 Pro Max.


In a probe enactment with GF Securities today, expert Jeff Pu said helium expects Apple to outperform successful the smartphone marketplace by having an "aggressive pricing strategy" for the iPhone 18 Pro models. He antecedently predicted that the starting prices of the iPhone 18 Pro models volition beryllium unchanged oregon lone somewhat higher compared to the iPhone 17 Pro models.

In the U.S., the iPhone 17 Pro starts astatine $1,099 and the iPhone 17 Pro Max starts astatine $1,199, with 256GB of storage. Both devices are equipped with 12GB of RAM, and the iPhone 18 Pro models are expected to person an adjacent magnitude of RAM.

Apple said that it expects "significantly higher representation costs" successful the existent March-June quarter, truthful it is not wholly immune to the problem. However, Apple's standard apt gives it much leverage implicit RAM suppliers compared to astir if not each Android smartphone makers. In addition, Pu antecedently said that helium expected Apple to find ways to little the costs of immoderate different iPhone components, including the show and cameras.

iPhone 18 Pro models are rumored to feature a smaller Dynamic Island, a faster A20 Pro chip, adaptable aperture for astatine slightest 1 rear camera, a simplified Camera Control button, 5G via satellite, a peculiar "Dark Cherry" color, and more.

Apple is expected to unveil the iPhone 18 Pro models successful September, portion the iPhone 18 and iPhone 18e are expected to debut around March 2027.
This article, "iPhone 18 Pro May Have 'Aggressive' Starting Price Despite RAM Crisis" archetypal appeared connected MacRumors.com

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