iPhone 18 Pro Demand Stronger Than Expected

Apple's latest iPhone upgrade rhythm is showing stronger-than-expected demand, with buyers favoring much costly models and retention configurations, according to an Evercore ISI user survey seen by Investing.com.


Evercore surveyed astir 4,000 consumers successful the United States. Among respondents, 67% identified their existing iPhone's property arsenic the main crushed to upgrade, a important summation from 48% successful the erstwhile year's survey.

The acquisition preferences besides suggest that buyers stay consenting to walk much connected Apple's higher-end devices. The iPhone 18 Pro and Pro Max unneurotic attracted 53% of prospective buyers, with 32% choosing the Pro Max, compared with 29% a twelvemonth earlier.

Evercore estimates that mean iPhone selling prices could summation by astir 28%. Its forecast combines higher retail prices with a greater proportionality of purchases going toward premium models and larger retention configurations, including the reported 2TB options for the ‌iPhone 18 Pro‌ models and iPhone Duo.

The foldable ‌iPhone Duo‌ attracted involvement from 14% of respondents. Evercore believes that fig could emergence arsenic its mid-October motorboat approaches, though the survey presently places it good down the combined Pro models.

Interest extended to different Apple products, with 38% of respondents readying an Apple Watch acquisition and 43% considering AirPods. Both figures accrued from the erstwhile year.

The findings bespeak stated acquisition intentions successful the U.S., alternatively than completed income oregon worldwide demand. Evercore nevertheless believes they enactment a stronger gross outlook for Apple's fiscal 2027 than the ~7% maturation anticipated by analysts.
This article, "iPhone 18 Pro Demand Stronger Than Expected" archetypal appeared connected MacRumors.com

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