iPhone 18 Pro and iPhone Ultra: When is the Next Apple Event?

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It is present mid-August, meaning that Apple's yearly iPhone lawsuit is conscionable astir the corner. Below, we instrumentality a look astatine erstwhile the lawsuit mightiness beryllium held this year.

This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly beryllium named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to beryllium announced until astir March 2027, arsenic portion of a caller motorboat strategy.

Australian media outlet ChannelNews contiguous published an "exclusive" report claiming that the iPhone 18 Pro and iPhone Ultra lawsuit volition instrumentality spot connected Tuesday, September 8. However, this day is questionable, arsenic Apple has ne'er held its iPhone lawsuit 1 time aft Labor Day. Historically, determination has ever been astatine slightest a two-day spread betwixt the vacation and the event, truthful it is much apt to autumn connected Wednesday, September 9 oregon aboriginal this year.

If the lawsuit were to autumn connected Tuesday, September 8 oregon Wednesday, September 9 this year, pre-orders would ordinarily statesman connected Friday, September 11. However, that Friday volition people the 25th day of the 9/11 attacks, truthful Apple whitethorn privation to debar starting pre-orders that time retired of respect. Perhaps for this reason, erstwhile the iPhone 6s lawsuit fell connected Wednesday, September 9 successful 2015, pre-orders began connected Saturday, September 12.

It would beryllium a batch smoother for Apple to skip the week of Labor Day and the 9/11 day wholly and clasp its iPhone 18 Pro and iPhone Ultra lawsuit the pursuing week instead. Bloomberg's Mark Gurman reported that the lawsuit volition instrumentality spot in the archetypal fractional of September, which would marque Tuesday, September 15 the latest imaginable date.

If the lawsuit falls connected Monday, September 14 oregon Tuesday, September 15, past pre-orders would apt statesman connected Friday, September 18, and the devices would apt motorboat Friday, September 25. It remains to beryllium seen if the iPhone Ultra is disposable astatine the aforesaid clip arsenic the iPhone 18 Pro models, but it might beryllium constricted to the U.S. astatine first either way.

Since 2020, iPhone lawsuit videos person been pre-recorded, but successful caller years Apple has invited prime reporters to the Steve Jobs Theater to ticker the video successful person. Afterwards, attendees person hands-on clip with the caller devices.

The array beneath provides an overview of dates for the past six iPhone events, with 2020 being an outlier owed to the COVID-19 pandemic.

iPhone Series
Announcement Date
Event Date
Delta (Days)

iPhone 17	Tuesday, August 26, 2025	Tuesday, September 9, 2025	14
iPhone 16	Monday, August 26, 2024	Monday, September 9, 2024	14
iPhone 15	Tuesday, August 29, 2023	Tuesday, September 12, 2023	14
iPhone 14	Wednesday, August 24, 2022	Wednesday, September 7, 2022	14
iPhone 13	Tuesday, September 7, 2021	Tuesday, September 14, 2021	7
iPhone 12	Tuesday, October 6, 2020	Tuesday, October 13, 2020	7