iPhone 17 Remains World's Best Selling Smartphone

The iPhone 17 retained its presumption arsenic the world's champion selling smartphone successful the 2nd 4th of 2026, according to Counterpoint Research, with the iPhone 17 Pro Max and ‌iPhone 17 Pro‌ holding the adjacent 2 spots connected the firm's quarterly ranking.


Data from Counterpoint's Global Handset Model Sales Tracker places the modular ‌iPhone 17‌ astatine 6% of planetary smartphone portion income for the 2nd quarter, gathering connected the apical spot it already held successful the archetypal quarter. Apple and Samsung filled each 10 of the apical spots, with a combined 26% stock of worldwide portion income that was 2 points higher than a twelvemonth earlier.

Counterpoint tied the maturation to determination spot extracurricular Apple's accustomed halfway markets, with gains successful India, Japan, and the Middle East and Africa, positive a adjacent doubling of income successful South Korea.

The basal iPhone 17 exemplary remained the champion selling smartphone during the quarter, supported by important upgrades that narrowed the spread with the Pro models. Meanwhile, beardown premium request drove the iPhone 17 Pro and Pro Max sales, aided by commercialized successful programs, promotions, and accessible financing options that improved affordability.

Rising smartphone prices crossed the manufacture besides nudged buyers toward much costly pricing tiers generally, which mostly worked successful Apple's favour fixed its lineup skews upmarket already.



The iPhone 17e took seventh spot pursuing its refresh that added MagSafe and accrued retention for the aforesaid price, boosted by compelling bearer deals successful the U.S. and Japan. The iPhone 16 rounded retired the database astatine fig ten, leaving Apple with 5 of the 10 slots, which is the aforesaid number and astir the aforesaid positions Apple held a twelvemonth earlier with the ‌iPhone 16‌ lineup and iPhone 15.

Samsung's champion performer was the Galaxy S26 Ultra successful 4th place, which is the archetypal clip that Samsung's apical tier instrumentality has outsold each different Android telephone successful the 2nd quarter. This is said to partially beryllium a reflection of Samsung steering much selling walk toward its flagship models to support margins arsenic costs climb. Samsung's cheaper Galaxy A phones besides remained competitory further down the market.

Overall, the smartphone marketplace shrank 11% successful the quarter, a contraction Counterpoint links to the ongoing shortages and terms rises that has manufacturers concentrating resources connected their astir profitable phones. Apple and Samsung some grew portion income against that backdrop, a divergence that is visible successful Counterpoint's determination data arsenic well.

This article, "iPhone 17 Remains World's Best Selling Smartphone" archetypal appeared connected MacRumors.com

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