iPhone 17 Prices Could Go Up as Soon as This Month

There is increasing speculation that Apple whitethorn hike the prices of its iPhone 17 lineup arsenic soon arsenic this month, pursuing CEO Tim Cook's caller comments astir "unavoidable" terms increases.


Last week, Cook told The Wall Street Journal that Apple is nary longer capable to sorb the accrued outgo of representation and retention chips, some of which are successful precocious request from AI and neocloud companies arsenic they proceed to physique much information centers.

The standard of the AI infrastructure buildout has prompted statement implicit whether request volition yet warrant the hundreds of billions of dollars being invested, but for present it is helping to thrust proviso constraints crossed the semiconductor industry. Cook likened the representation shortages to a hundred-year flood. "I've ne'er seen thing similar it successful immoderate country successful implicit 40 years," helium said.

Multiple companies person already raised their prices, including Samsung, Microsoft, Sony, and Dell. Apple is present expected to travel suit. Bloomberg's Mark Gurman believes that the timing of Cook's comments apt indicates terms hikes are "imminent." Gurman has besides linked imaginable terms hikes to Apple's Back to School sale, which is expected to beryllium announced imminently. His reasoning is that Apple whitethorn necktie the 2 things unneurotic arsenic a "buffer."

Apple holds a Back to School merchantability each June, providing teachers and students with escaped accessories oregon acquisition cards erstwhile purchasing a Mac oregon an iPad. The added bonus is successful summation to Apple's acquisition discount. The Back to School merchantability typically takes spot astir WWDC, and successful 3 of the past 5 years, it has started 8 to 10 days aft the WWDC keynote. That could mean we spot it announced arsenic soon arsenic this week.

Either way, Gurman believes the terms hikes are "not a autumn thing." In different words, they won't beryllium introduced erstwhile caller iPhone 18 Pro models launch. The terms of Apple's existent flagship lineup could spell up earlier then, arsenic besides suggested implicit the play by Chinese proviso concatenation leaker Ice Universe.

Apple's existing iPhone prices are arsenic follows:

• iPhone 17e: from $599


• iPhone 17: from $799


• iPhone Air: from $999


• iPhone 17 Pro: from $1,099


• iPhone 17 Pro Max: from $1,199

Meanwhile, The Wall Street Journal has published its ain investigation estimating the iPhone 18 Pro could commencement arsenic precocious arsenic $1,399.

Prices connected iPads and Macs could besides spell up successful the adjacent future.
This article, "iPhone 17 Prices Could Go Up arsenic Soon arsenic This Month" archetypal appeared connected MacRumors.com

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