iPhone 16e Sales Outperform SE in First Quarter YoY, Pro Models Decline

New information from Consumer Intelligence Research Partners (CIRP) suggests Apple's iPhone 16e is disconnected to a beardown start, capturing 7% of U.S. iPhone income successful its archetypal partial 4th of availability. The caller mid-range offering outperformed the iPhone SE's stock from the aforesaid 4th past year.


The full iPhone 16 lineup, present consisting of 5 models with the summation of the 16e, accounted for 74% of full U.S. iPhone income successful the March 2025 quarter. It's a marked summation from the 68% stock held by the 4 iPhone 15 models during the aforesaid play successful 2024.

While the 16e drove overmuch of this growth, CIRP's information shows immoderate astonishing shifts crossed the lineup. The modular iPhone 16 saw a decent boost, climbing to 20% of income compared to conscionable 14% for the iPhone 15 successful the erstwhile year's quarter.

Meanwhile, Apple's high-end models had an unexpected decline. The iPhone 16 Pro and Pro Max unneurotic accounted for 38% of iPhone sales, down from 45% for the iPhone 15 Pro models a twelvemonth earlier. The iPhone 16 Pro specifically dropped from 22% to 17% marketplace share.


The numbers suggest Apple's strengthening of its mid-range offerings whitethorn beryllium moving overall, with much buyers choosing the modular iPhone 16 implicit the pricier Pro models. At the aforesaid time, the 16e appears to beryllium wooing customers who antecedently mightiness person opted for older models.

Legacy iPhones – defined arsenic models much than a twelvemonth aged – fell to 26% of U.S. sales, down from 32% the twelvemonth before. The diminution coincides with Apple's streamlining of its iPhone lineup, which included discontinuing the iPhone SE and the iPhone 14 and 14 Plus during the quarter.
This article, "iPhone 16e Sales Outperform SE successful First Quarter YoY, Pro Models Decline" archetypal appeared connected MacRumors.com

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