iPhone 16e Sales Lag Behind SE Models Despite Bestseller Status

The iPhone 16e is 1 of Europe's top-selling smartphones, yet its aboriginal income figures inactive lagged importantly down those of Apple's erstwhile mid-tier models, according to Counterpoint Research.


‌iPhone 16e‌ launched successful February, marking the company's archetypal effort successful caller years to redefine its mid-range offerings with a merchandise chiseled from its "SE" branding. Despite debuting connected Europe's Top 10 smartphones database successful its archetypal afloat period of availability, the exemplary failed to lucifer the archetypal traction of its predecessors.

Counterpoint Research finds that the ‌iPhone 16e‌ was the ninth best-selling smartphone successful Europe successful March, representing 8% of Apple's full iPhone income successful the portion and 2% of the broader smartphone market. In Western Europe, the instrumentality performed somewhat better, securing the seventh presumption overall.

However, the ‌iPhone 16e‌'s aboriginal show marks a wide departure from the occurrence of the ‌iPhone‌ SE models that preceded it. The third-generation ‌iPhone‌ SE from 2022 ranked sixth connected the aforesaid European bestseller database during its archetypal period and accounted for 12% of Apple's determination ‌iPhone‌ sales.

The second-generation ‌iPhone‌ SE from 2020 performed adjacent much strongly, achieving 3rd spot wide and making up 19% of Apple's European ‌iPhone‌ income successful its debut month. Compared to these benchmarks, ‌iPhone 16e‌ income were down 17% versus the ‌iPhone‌ SE (2022) and down 20% compared to the ‌iPhone‌ SE (2020), according to Counterpoint.

Unsurprisingly, the superior crushed identified for the ‌iPhone 16e‌'s weaker debut is its higher motorboat price. The 16e starts astatine €699 ($599) successful Europe. This is simply a important summation implicit the ‌iPhone‌ SE (2022), which debuted astatine €519 ($429), and the ‌iPhone‌ SE (2020), which launched astatine €479 ($399).

Additionally, the mid-tier smartphone marketplace successful Europe is progressively price-sensitive; consumers are showing accrued involvement successful refurbished and second-hand iPhones, which further complicates Apple's efforts to thrust measurement done caller mid-range hardware.
This article, "iPhone 16e Sales Lag Behind SE Models Despite Bestseller Status" archetypal appeared connected MacRumors.com

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