iPhone 16e Helps Apple Take Q1 Top Spot in Global Smartphone Market

Apple took the fig 1 presumption successful planetary smartphone income during the archetypal 4th of 2025, according to caller information from Counterpoint Research. It's the archetypal clip Apple has taken the apical spot during a archetypal quarter, capturing 19% of the planetary market.


The iPhone maker's occurrence came contempt economical uncertainties, with Apple benefiting from the iPhone 16e motorboat and beardown show successful emerging markets. Starting astatine $599, the iPhone 16e was released by Apple successful March to regenerate the iPhone SE, the astir affordable instrumentality successful the company's lineup.

Samsung followed successful 2nd spot with 18% marketplace share, continuing its gradual diminution from 21% successful Q1 2023. The Korean shaper experienced a dilatory commencement owed to the precocious motorboat of its S25 series, but saw income amended successful March.

Xiaomi kept choky to its maturation trajectory to unafraid 3rd presumption with 14% of the market, up from 13% a twelvemonth earlier. The Chinese company's enlargement benefited from maturation successful its home market, wherever its introduction into electrical vehicles has enhanced its marque presence. Meanwhile, vivo and OPPO rounded retired the apical five.

The planetary smartphone marketplace grew 3% year-over-year successful Q1 2025, but Counterpoint has revised its yearly forecast and present expects a flimsy diminution for the afloat year. The accommodation is owed to rising economical uncertainties, peculiarly related to tariffs imposed by U.S. President Donald Trump.


Counterpoint believes that economical volatility could pb consumers to postpone smartphone purchases, which could perchance disrupt the proviso concatenation and summation commercialized risks.

Apple's show was notably determination successful nature. While income remained level oregon declined successful the U.S., Europe, and China, the institution achieved double-digit maturation successful Japan, India, Middle East and Africa, and Southeast Asia.
This article, "iPhone 16e Helps Apple Take Q1 Top Spot successful Global Smartphone Market" archetypal appeared connected MacRumors.com

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