iPhone 16 Was World's Best-Selling Smartphone in Q3 2025

Apple led planetary smartphone income with the iPhone 16 successful the 3rd 4th of 2025 portion simultaneously accelerating request for the iPhone 17 lineup and expanding its promotional footprint successful the United States, according to caller analyses from Counterpoint Research.


Counterpoint Research's Global Monthly Handset Model Sales Tracker shows that the ‌iPhone 16‌ was the best-selling smartphone worldwide during the 3rd 4th of 2025. Well into its 2nd twelvemonth of life, the device's sustained show is attributed to continued request among users upgrading from older iPhone generations, expanded bearer promotions successful developed markets, and the wide entreaty of the modular ‌iPhone‌ configuration successful regions wherever ultra-premium models correspond a smaller stock of full volume.

Alongside the ‌iPhone 16‌'s continued leadership, Counterpoint says the iPhone 17 Pro Max entered the quarterly planetary top-10 database and became the best-selling smartphone successful September 2025, contempt "limited availability towards the extremity of the quarter." According to the firm, request for the ‌iPhone 17 Pro‌ and ‌iPhone 17 Pro‌ Max was strengthened by a ample cohort of users who purchased iPhones during the COVID-19 play and returned for large upgrades this year. New features specified arsenic a 48-megapixel telephoto camera with 8x optical zoom and a vapor-chamber cooling strategy correspond 1 of Apple's astir important year-over-year camera and thermal architecture revisions and contributed materially to monthly income growth.

The aforesaid dataset indicates that, portion Apple maintained its presumption astatine the apical of the planetary rankings with the ‌iPhone 16‌ and expanded momentum with the ‌iPhone 17 Pro‌ Max, Samsung accrued its beingness successful the top-10 database to 5 positions, each from the Galaxy A series.

A abstracted Counterpoint analysis of the planetary foldable smartphone sector shows that the premium marketplace conception wherever Apple has not yet entered continued to turn astatine a materially faster gait than the broader industry. The steadfast reports that planetary foldable shipments accrued 14% year-over-year successful the 3rd 4th of 2025, which is the highest quarterly shipment measurement ever recorded for the category.

Counterpoint attributes overmuch of this show to Samsung's Galaxy Z 7 series, particularly the Galaxy Z Fold 7, which generated "exceptionally beardown user response" owed to a slimmer and lighter enclosure, reduced crease visibility, and an upgraded hinge mechanics designed for improved durability. While Apple has not released a foldable ‌iPhone‌, rumors suggest that the institution volition debut specified a instrumentality arsenic soon arsenic adjacent year.

Meanwhile, Counterpoint's U.S. Weekly Smartphone Promotions Index shows that Apple intensified its promotional enactment successful effect to unusually aboriginal and assertive Pixel 10 discounts led by Google. Apple finished the play overtaking Google.
This article, "iPhone 16 Was World's Best-Selling Smartphone successful Q3 2025" archetypal appeared connected MacRumors.com

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