iPhone 16 Lineup Sees $350 Price Drop in China as Sales Decline

The iPhone 16 lineup is present being sold astatine discounts of implicit $350 connected large Chinese e-commerce platforms, arsenic the institution and its retail partners determination to stimulate request successful the look of declining income and intensifying contention successful the world's biggest smartphone marketplace (via Reuters).


JD.com and Alibaba's Tmall marketplace person introduced important markdowns connected Apple's caller devices up of China's yearly mid-year "618" buying festival, which runs from June 1 to June 18. JD.com is presently offering the iPhone 16 Pro with 128GB of retention for 5,469 yuan, down from the authoritative Apple China terms of 7,999 yuan — a 2,530 yuan simplification equivalent to astir $351. Tmall is offering the aforesaid exemplary astatine 5,499 yuan, representing a 2,500 yuan discount erstwhile applying platform-specific coupons, immoderate of which see Chinese authorities subsidies.

While Apple has not openly confirmed its relation successful the terms reductions, the institution has employed akin tactics successful erstwhile years, peculiarly astir large buying festivals. In January, Apple issued limited-time discounts of up to 500 yuan connected its authoritative website successful China.

Smartphones priced beneath 6,000 yuan suffice for authorities subsidies of up to 500 yuan, depending connected the metropolis oregon province. These subsidies are portion of a nationalist depletion inaugural aimed astatine boosting income of electronics and different goods amid slowing economical growth. Historically, Apple devices were priced supra the subsidy threshold, but the caller discounting has brought definite ‌iPhone 16‌ models nether the limit, making them eligible for the incentives.

Apple's iPhone shipments successful China reportedly declined 9% year-over-year successful the archetypal 4th of 2025. A abstracted study placed the year-over-year diminution astatine 49.6%, falling from 3.75 cardinal units successful the archetypal 4th of 2024 to 1.89 cardinal successful the archetypal 4th of 2025. During the aforesaid period, Chinese competitors experienced important growth, with Xiaomi seeing a 40% summation successful shipments and Huawei seeing a 10% increase.

Apple continues to database devices astatine afloat terms connected its ain platforms. The maneuver of reducing prices with third-party retailers allows the institution to connection region-specific terms adjustments without undermining its premium positioning globally.
This article, "iPhone 16 Lineup Sees $350 Price Drop successful China arsenic Sales Decline" archetypal appeared connected MacRumors.com

Discuss this article successful our forums