iPad Demand Surges as Apple Strengthens Grip on Tablet Market

Apple expanded its pb successful the planetary tablet marketplace successful precocious 2025 arsenic wide shipments rebounded, according to caller probe from Omdia.


Global tablet shipments reportedly reached 162 cardinal units successful 2025, representing 9.8% year-over-year growth. The probe steadfast said the strongest momentum occurred during the vacation quarter, erstwhile shipments reached 44 cardinal units, besides up 9.8% compared to the aforesaid 4th a twelvemonth earlier. Omdia described the yearly full arsenic the highest shipment measurement recorded since the surge successful request seen successful 2020, partially caused by anticipation of representation proviso constraints.

Apple was a cardinal contributor to the market's late-year growth. Omdia says that Apple shipped 19.6 cardinal iPads successful the 4th fourth of 2025, representing a 16.5% year-over-year increase. The steadfast said this show was driven by beardown request for the 11th-generation iPad and the M5 iPad Pro.

The fourth-quarter results accrued Apple's marketplace stock to 44.9%. This placed Apple good up of different tablet vendors during the vacation quarter, with Samsung astatine 14.7%, Lenovo astatine 8.8%, Huawei astatine 6.9%, and Xiaomi astatine 6.4%. Other manufacturers collectively accounted for the remaining 18.3% of shipments.

The study besides highlighted changes successful however tablets are expected to beryllium positioned successful the coming years, including greater accent connected ecosystem integration and artificial quality features:

On the merchandise side, we expect a displacement successful however tablets are positioned and marketed, with vendors framing them arsenic ecosystem-centric devices successful a much controlled request environment. This includes the instauration of cross-OS functionality and a absorption connected AI-driven experiences. Recent examples see Lenovo's Qira, which operates crossed Windows and Android to present a much seamless idiosyncratic acquisition and trim friction betwixt AI assistants. In addition, the collaboration betwixt Apple and Google to usage Gemini for aboriginal Apple Intelligence features represents a affirmative measurement guardant for the generative AI ecosystem crossed its instrumentality portfolio, including iPads.

Regional show varied crossed the year. Omdia said Central and Eastern Europe recorded the fastest maturation successful 2025, followed by Asia Pacific. All regions experienced double-digit maturation but North America, wherever vendor and retail discounting helped offset an different declining inclination during the vacation season.
This article, "iPad Demand Surges arsenic Apple Strengthens Grip connected Tablet Market" archetypal appeared connected MacRumors.com

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