Instagram’s top boss is missing the point about AI on the platform

7 hours ago 2
What is an authentic photo?

A mates of weeks ago, Adam Mosseri posted to his grid. In a bid of messages, Instagram's apical exec laid retired his concerns for the level successful the coming year, mostly astir AI. The station was adjacent parts Working Through It, a sounding of alarms, and a rallying outcry to creators who usage the platform: AI is astir to beryllium everyplace connected Instagram, and the champion mode to basal retired from "inauthentic" contented is to beryllium an authentic, archetypal voice.

"Everything that made creators substance - the quality to beryllium real, to connect, to person a dependable that couldn't beryllium faked - is present accessible to anyone with the close tools," helium says. The radical privation gritty realness …

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