Instagram chases YouTube with a push for longer, widescreen videos

Instagram is announcing a large propulsion into longform horizontal video, which the level is calling "Features."

Instagram brag Adam Mosseri has been against doing longform video connected the level "for a agelong time," helium says successful a six-and-a-half-minute video (here's the widescreen version) with VP of merchandise Tessa Lyons, saying that "one of my concerns has been, however bash we marque definite that we support Instagram not conscionable astir entertainment, but astir connecting with friends. If you ticker a longform video, that's "it's a batch of Reels, photos, and carousels that you mightiness not person sent to a friend," meaning little likes and shares.

Read the afloat communicative astatine The Verge.