Inside Rivian’s $4,500 electric bike gamble

Before RJ Scaringe founded the adventure-themed EV institution Rivian, helium was reasoning astir bikes.

Well, not bikes exactly. More similar pedal-powered hybrid microcars and different forms of alternate transportation. This was 3 years earlier Scaringe launched Rivian, and astir 13 years before the institution yet came retired of stealth. By then, Scaringe had decided against gathering specified a vehicle, concluding that the marketplace would beryllium excessively small, constricted to a niche radical of enthusiasts similar himself.

Still, it would person been cool, right? A Rivian-designed minicar? "It would person been truthful cool," Scaringe recalls successful an interrogation with The Verge.

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Read the afloat communicative astatine The Verge.