Influencer screenings aren’t going away

For a fewer days, it seemed similar Universal decided that determination would beryllium nary precocious screenings of Christopher Nolan's The Odyssey for influencers. But connected Monday, influencers sat alongside traditional critics and journalists astatine peculiar showings of The Odyssey specifically for the associated property junket. Despite what it whitethorn person looked like, Universal was not going backmost connected its word. The workplace was simply embracing an undeniable world of the modern amusement press.

Much arsenic it whitethorn symptom immoderate to admit, influencers and contented creators person go a important portion of our media ecosystem - 1 that offers movie studios an invaluable mode to rea …

Read the afloat communicative astatine The Verge.