In one trailer, IO Interactive has totally proven it ‘gets’ Bond - and it’s all about the salivating consumerism

When you deliberation of James Bond, you astir apt deliberation of merchandise placement. You mightiness not recognize it, but this is an iron-clad fact: the world's astir beloved spy is always associated with a product. You mightiness deliberation of the Walther PPK, a compact German pistol whose chiseled illustration is evoked successful the '007' logo. You mightiness deliberation of Omega, oregon Rolex. Aston Martin, of course. Bond is simply a consumerist. He is what helium uses.

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