If Big Tech cared about fighting AI slop, it wouldn’t be drowning us in it

Progress towards reliable deepfake labelling tech is sluggish, contempt each the “help” from AI providers. | Image: Cath Virginia / The Verge, Getty Images

As 2025 drew to a close, Instagram caput Adam Mosseri ended the twelvemonth by doom-posting astir AI. "Authenticity is becoming infinitely reproducible," Mosseri lamented. "Everything that made creators substance - the quality to beryllium real, to connect, to person a dependable that couldn't beryllium faked - is present accessible to anyone with the close tools." But people, Mosseri insisted, inactive wanted "content that feels real." His projected solution was uncovering a mode to statement existent media. "Camera manufacturers volition cryptographically motion images astatine capture, creating a concatenation of custody," helium said. The effect would beryllium a trustworthy strategy for determining what's not AI.

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