How Ferrari bungled the design of its first EV

For astir 80 years, Ferrari occupied a unsocial taste abstraction wherever its cars were aspirational, adjacent for radical who resented those who could spend them. The price, the exclusivity, and the opacity of the buying process allowed Ferrari to sail supra mean criticism. You mightiness not beryllium capable to spend one, but you inactive wanted one.

With the motorboat of the all-electric Luce this week, however, the institution fell down to earth, drafting the ire of the net successful the signifier of derision, mocking memes, and AI slop. People compared it to a vacuum, a Magic Mouse, and, astir insultingly, a Nissan Leaf.

The Luce has arrived successful a infinitesimal wherever wealthiness successful …

Read the afloat communicative astatine The Verge.