Hey Microsoft, is it ‘Xbox PC’ or ‘Xbox on PC’?

Microsoft archetypal started utilizing the "Xbox PC" word successful a blog post announcing the Gears of Wars remaster successful aboriginal May. It was a caller branding effort designed to awesome that games are disposable connected PC done its ain Xbox PC app and store. The Xbox PC branding didn't past agelong though, arsenic Microsoft has present started utilizing "Xbox connected PC" instead. Which 1 is it, Microsoft?

The Xbox PC branding has been picked up by third-party publishers, with Focus Entertainment utilizing it for a gameplay trailer successful aboriginal June. Then connected June 25th Microsoft introduced the Xbox connected PC branding for its Hellblade II Enhanced announcement, but confusingly utilized some Xbox PC and …

Read the afloat communicative astatine The Verge.