Here's Why the Apple Watch and Mac Mini Are No Longer Advertised as 'Carbon Neutral'

As noted by the French blog WatchGeneration, the Apple Watch and Mac mini are nary longer advertised arsenic "carbon neutral" products connected Apple's website.


The word "carbon neutral" means that, connected a nett basis, a merchandise does not adhd immoderate c dioxide to the atmosphere. Apple achieves this by reducing emissions and done projects that offset carbon, including working with Forestal Apepu to make fast-growing eucalyptus forests for timber accumulation connected deforested lands successful Paraguay.

When paired with prime bands, the Apple Watch Series 9 and Apple Watch Ultra 2 models were Apple's first carbon-neutral products, and the Apple Watch Series 10 and the latest Mac mini with M4 chips were besides advertised arsenic being c neutral.

In 2023, Apple said each c neutral Apple Watch exemplary met the pursuing strict criteria: 100% cleanable energy utilized for manufacturing and merchandise use, astatine slightest 30% recycled oregon renewable worldly by weight, and astatine slightest 50% of shipments occurring without aerial transportation. Apple said these combined efforts resulted successful astatine slightest a 75% simplification successful merchandise emissions for the caller Apple Watch models, and it said it would usage "high-quality c credits" to code the "small magnitude of remaining emissions."

However, starting with the Apple Watch Series 11 and Apple Watch Ultra 3, Apple nary longer includes a "carbon neutral" statement connected its merchandise pages oregon packaging worldwide. Apple besides removed the statement from its Mac mini merchandise pages. This alteration took effect worldwide pursuing Apple's iPhone lawsuit successful September.

There are a fewer reasons why.

In August, Apple's vice president of situation Sarah Chandler told Fast Company that this alteration was not the effect of a alteration successful the company's biology efforts. Instead, a caller instrumentality successful the EU taking effect successful September 2026 volition prohibition companies from utilizing claims similar "carbon neutral" oregon akin crossed packaging, ads, and merchandise pages.

Second, a German tribunal ruled the Apple Watch could no longer beryllium advertised arsenic "carbon neutral," aft a section biology radical accused Apple of "greenwashing" with misleading c neutrality claims. According to Reuters, immoderate ecologists said c offsetting plantations tin really harm biodiversity and necessitate precocious h2o usage.

Apple apt inactive considers the Series 11 and Ultra 3 to beryllium c neutral internally, but it is getting up of laws and rulings that forestall it from advertizing it. Apple removed the statement worldwide to debar perchance confusing customers.

Given the Mac mini received nary changes past month, it apt remains c neutral too.

Apple is inactive aiming for c neutrality crossed its planetary footprint by 2030.

"We're arrogant of our c neutral products and connected way to execute c neutrality passim our full proviso concatenation by 2030," said Apple, successful a connection shared with Fast Company. "Every Apple merchandise is designed with the situation successful mind, and that committedness volition continue, careless of caller EU rules restricting however we tin speech astir it."
This article, "Here's Why the Apple Watch and Mac Mini Are No Longer Advertised arsenic 'Carbon Neutral'" archetypal appeared connected MacRumors.com

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