HBO Max is raising prices for the third year in a row

Another day, different terms summation for a streaming service, and this clip it’s HBO Max, which has higher prices for everyone astatine the aforesaid clip that its genitor institution puts everything up for sale. The archetypal terms hike for HBO Max hit successful aboriginal 2023 earlier the work changed its name, and portion that determination was rolled back successful a re-re-branding, the prices inactive support going up adjacent aft last year’s increase for ad-free plans.

If you subscribe to the Basic with Ads package, your terms is going up by $1 per period oregon by $10 for full-year subscriptions, taking the prices to $10.99 and $109.99, respectively, arsenic reported earlier by Variety.

The Standard ad-free subscription volition summation from $16.99 per period to $18.49 per month, and from $169.99 for a afloat twelvemonth to $184.99. The Premium subscription with 4K streaming is going up from $20.99 monthly to $22.99, and from $169.99 annually to $184.99.

The combo platter Disney Plus, Hulu, and HBO Max bundle is expanding the terms of its bundle with ads by $3 monthly, from $16.99 to $19.99 with ads, and for the (mostly) ad-free subscription, the terms volition spell from $29.99 to $32.99.

The penning for different summation was connected the partition erstwhile CEO David Zaslav called HBO Max “way underpriced” during an lawsuit past month. According to The Hollywood Reporter, helium told attendees astatine the Goldman Sachs Communacopia and Technology Conference that “The information that this is prime — and that’s existent crossed our company, question picture, TV accumulation and and streaming prime — we each we deliberation that gives america a accidental to rise price.”

The caller prices are effectual contiguous for caller customers and arsenic of November 20th for existing subscribers.