Google TV’s uncertain future

Last year, Google amazed online video publishers with immoderate stunning news: the company, which present generates implicit a 4th trillion dollars with advertizing each year, efficaciously admitted that it isn't precise bully astatine selling ads for its ain astute TV platform, Google TV.

The contented astatine heart: Google has agelong required publishers to stock a percent of their advertisement inventory to beryllium connected Google TV. It's a communal manufacture practice. Companies similar Roku oregon Vizio routinely merchantability a subset of the advertisement spots you spot erstwhile you ticker videos from third-party publishers connected their astute TVs, and they pouch the wealth arsenic compensation for operating their astute TV plat …

Read the afloat communicative astatine The Verge.