Google’s AI search changes upended online publishing

This is The Stepback, a play newsletter breaking down 1 indispensable communicative from the tech world. For much astir AI's interaction connected the web, travel Emma Roth. The Stepback arrives successful our subscribers' inboxes connected Sunday astatine 8AM ET. Opt successful for The Stepback here.

How it started

The integer publishing manufacture has relied connected Google for a precise agelong time. Many outlets spent clip and wealth optimizing their webpages to amusement up astatine the apical of the hunt engine, with the extremity of getting readers to click connected their articles oregon observe their websites for the archetypal time. For years, the narration betwixt Google and publishers was mostly reciprocal; online pub …

Read the afloat communicative astatine The Verge.