Google’s AI product names are confusing as hell

On the agleam side, astatine slightest this isn’t called Bard.

Google executives took the signifier this week astatine I/O to unveil their latest AI technology: Deep Think. Or was it Deep Search? Then there's the caller subscription plan, Google AI Pro, which utilized to beryllium Gemini Advanced, positive the caller AI Ultra plan. Then there's Gemini successful Chrome, which is antithetic from AI Mode successful search. Project Starline is present Google Beam, determination are Gems and Jules, Astra and Aura… you get the idea. The products overlap successful confusing ways, the naming conventions are diabolical, and I'm begging Google to instrumentality immoderate semblance of sanity to its merchandise enactment earlier we each suffer our DeepMinds.

In Google's defense, astatine slightest we're not calling immoderate of these things Bard. That was Google's archetypal sanction for its AI chatbot during the Great Chatbot Rush of 2023. OpenAI shipped ChatGPT, and seemingly Google decided it had to vessel something earlier determination was clip to see not naming it Bard. The institution corrected that mistake and went with Gemini, folding successful Duet on the way. This was each a precise bully idea.

This week's Google I/O made it wide that the naming conventions are retired of power again. There's Gemini 2.5 Pro Deep Think, which is designed to crushed done analyzable mathematics and …

Read the afloat communicative astatine The Verge.