Google reportedly tests paying publishers for AI search results

Google has launched a aviator programme that pays publishers for their contributions to its AI-powered hunt features, according to a study from The Information. The aviator programme reportedly includes astir 100 publishers and comes arsenic Google faces scrutiny implicit the interaction of its AI features connected web traffic.

Digiday archetypal reported connected the aviator program, which began little than a twelvemonth ago. As portion of the test, Google is reportedly paying participating publishers for however overmuch their contented contributed to AI Overviews and AI Mode successful Search, arsenic good arsenic its Gemini chatbot. One steadfast that joined the programme erstwhile it archetypal started earned implicit $1 milli …

Read the afloat communicative astatine The Verge.