Google is raising the price of Nest Aware subscriptions again

Starting successful mid-August Google is raising the terms of its Nest Aware subscriptions. | Image: Google

Google is raising the terms of its Nest Aware and Nest Aware Plus subscriptions starting successful August 2025.

According to emails sent retired to subscribers today, the outgo of the entry-level Nest Aware work is expanding from $8 per period oregon $80 per twelvemonth to $10 per period oregon $100 erstwhile paying for a afloat twelvemonth up front. Nest Aware Plus is going from $15 per period oregon $150 per twelvemonth to $20 per period oregon $200 annually. Google says the caller pricing volition spell into effect “on your archetypal measure that occurs connected oregon aft August 15, 2025, oregon astatine the extremity of your promotional play (whichever is later).” The institution last accrued its Nest subscription prices successful September 2023.

Google’s Nest devices tin beryllium utilized without a subscription, but you’ll lone person entree to a fewer hours of saved footage without either Nest Aware oregon Nest Aware Plus. Nest Aware includes 30 days of event-based video history. Nest Aware Plus expands that to 60 days, positive the past 10 days of 24/7 footage from supported devices.

Both subscription tiers see features similar Familiar Faces that tin admit friends and family, dependable detection that alerts you erstwhile solid breaks oregon fume alarms are triggered, and the enactment to telephone the 911 exigency telephone halfway nearest your location done the Google Home app portion you’re away.

Price increases are ne'er welcome, but the caller Nest Aware subscription fees are comparable to what Google’s competitors complaint for precocious AI-powered features that tin admit faces and accurately picture the contented of videos. Ring Home’s Premium plan is presently $19.99 per period oregon $199.99 per year. Arlo Plus is cheaper astatine $7.99 per period if you person conscionable 1 camera, but for aggregate cameras it’s $17.99 per month. Both Nest Aware and Nest Aware Plus enactment an unlimited fig of devices successful the aforesaid home.

Google didn’t specify a crushed for the increases, though determination is simply a Gemini-powered camera quality feature for Nest Aware Plus presently disposable to a constricted fig of “select Home app users” done Google’s Public Preview beta program. The diagnostic generates much descriptive captions of recorded camera events, specified arsenic ”the canine is digging successful the garden.”