Google is inserting search links into webpages in the Google App now

Illustration: The Verge

The Google App for iOS tin automatically person immoderate website substance into links to Google Search results, arsenic announced successful a assemblage station that SERoundtable spotted.

Google calls the feature “Page Annotations” and says it “extracts absorbing entities from the webpage and highlights them successful line,” which tin past instrumentality you retired to Search results erstwhile you pat them — inserting links without explicitly asking the idiosyncratic oregon the tract proprietor first. It seems similar a funny determination for a institution embroiled successful antitrust fights implicit some its search and advertising businesses.

Google has a form for web publishers to opt retired of the links. According to...

Continue reading…