Google dunks on Apple Intelligence in new Pixel 10 ad

Apple sold its iPhone 16 devices past twelvemonth with a committedness that a caller AI-powered mentation of Siri would soon beryllium a batch much personalized acknowledgment to Apple Intelligence. Almost a twelvemonth later, that Siri upgrade inactive isn’t here, and Apple was forced to delay its promised improvements and remove an iPhone 16 commercial instead. Now, Google doesn’t privation anyone to hide astir this Apple Intelligence debacle.

In a caller Pixel 10 ad, Google dunks connected Apple’s failed committedness of Siri AI improvements, with a narrator that suggests you could “just alteration your phone” if you bought “a caller telephone due to the fact that of a diagnostic that’s coming soon, but it’s been coming soon for a afloat year.”

The 30-second spot appeared connected YouTube and X today, teasing the motorboat of Google’s caller Pixel 10 devices connected August 20th. Not that there’s overmuch near to tease, acknowledgment to Google’s ain mishaps, an authoritative teaser image, and plentifulness of other leaks.

Google’s latest advertisement comes conscionable a time aft a report from Bloomberg’s Mark Gurman shed immoderate further airy connected Apple’s AI delays. In a caller all-hands meeting, Apple’s SVP of bundle Craig Federighi reportedly enactment the hold down to Apple’s issues of trying to usage a hybrid architecture for Siri. Apple is present reportedly moving connected a caller mentation of Siri with an updated architecture.

“This has enactment america successful a presumption to not conscionable present what we announced, but to present a overmuch bigger upgrade than we envisioned,” said Federighi. “There is nary task radical are taking much seriously.” Federighi previously revealed successful June that it was “going to instrumentality america longer than we thought” to present the promised Siri upgrade.