Google and the DOJ make their final arguments in the ad tech monopoly case

6 months ago 8
Photo collage of a leafage   afloat  of ads for antithetic  products with the Google Ads logo. Image: Cath Virginia / The Verge, Getty Images

Google and the Department of Justice met 1 last clip successful an Alexandria, Virginia courtroom to statement the aboriginal of Google’s online advertisement tech juggernaut.

Over astir 3 hours of closing arguments, attorneys for each side delivered their past arguments earlier US District Court justice Leonie Brinkema, who is expected to regularisation connected it by the extremity of 2024. If she declares Google’s advertisement tech strategy a monopoly, the lawsuit volition advancement to a 2nd proceedings for remedies — a process presently playing retired successful a abstracted DC District Court lawsuit implicit Google search.

Many of the arguments were acquainted to immoderate Google proceedings watcher. The DOJ argues Google utilized a suite of advertisement tech products, peculiarly Doubleclick For Publishers (DFP) and the AdX exchange, to s...

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