Future of Apple Fitness+ 'Under Review'

2 hours ago 3

The aboriginal of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.

In the latest variation of his "Power On" newsletter, Gurman said that Apple Fitness+ remains 1 of the company's "weakest integer offerings." The work seemingly suffers from precocious churn and small revenue.

Nevertheless, Fitness+ has a small, loyal fanbase that makes it hard for Apple to unopen it down "without a backlash." The work is sufficiently inexpensive to run that antagonistic headlines would not beryllium worthy the saving.

Nevertheless, Gurman says the "future of Fitness+ is nether review." He revealed that the work is to person caller management, with Apple wellness vice president Sumbul Desai taking power of the service. The wellness division, present including Apple Fitness+, volition study straight to services main Eddy Cue. The reorganization is apt to pb to added unit to amended results.

Apple Fitness+ launched successful 2020 arsenic an ad-free video connected request guided workout streaming service. It costs $9.99 per period and is disposable arsenic portion of the Apple One Premier bundle.