Fujifilm is raising camera prices by up to $800

Fujifilm has raised prices connected cameras and lenses crossed its lineup, with terms hikes reaching into the hundreds of dollars. Among the hikes is an summation to the terms of Fuji’s ultra-popular X100VI from $1,599 to $1,799. The susceptible X-T5 has gone from $1,699 to $1,899. And the already precise costly GFX100 II has gone from $7,499 to $8,299 — an $800 increase. Increases to lens prices look to beryllium somewhat much modest, with bumps successful the $50 to $150 range.

The terms hikes travel arsenic President Donald Trump threatens to finally, really instrumentality his sweeping caller circular of tariffs connected August 7th. Nintendo announced contiguous that it was raising the terms connected older Switch models, and Apple has said it’s burning good implicit $1 billion connected added costs.

For Fuji, the tariffs person been a spot of a disaster. In 2024, the institution shifted its proviso concatenation for the X100VI implicit to China ostensibly to assistance conscionable the overwhelming request it expected aft the camera’s predecessor, the X100V, blew up connected TikTok and was being resold astatine immense markups for overmuch of its lifespan. Following the archetypal circular of tariffs connected China going into effect, Fuji moved immoderate of the X100VI’s accumulation back to Japan. But adjacent aft cutting a woody with the Trump administration, astir imports from Japan are inactive being deed with an further 15 percent tariff.

The caller prices are reflected astatine retailers similar B&H and Adorama. Moment, which sells Fuji cameras, writes successful a blog post that it’s “no astonishment that Fujifilm needed to summation prices this year” arsenic a effect of Trump’s tariffs. They don’t look to beryllium temporary, either. “At this time, these terms increases look to beryllium present to stay,” the institution writes. Fuji didn’t instantly respond to a petition for comment.

A fig of different camera companies person raised prices astatine this point, including Leica and Canon. PetaPixel reports that Fuji’s terms hikes were really acceptable earlier the caller tariff rates were announced, which could enactment the institution successful a precarious presumption if the existent rates are higher than expected. Given the ongoing enigma of erstwhile Trump’s tariffs volition beryllium applied, to whom, astatine what rate, and for what magnitude of time, this is apt lone the commencement of the terms revisions.