Ford’s planning a ‘Model T moment’ for EVs on August 11th

Ford is preparing a large electrical conveyance announcement that CEO Jim Farley calls a “Model T moment,” arsenic reported earlier by InsideEVs. During an net call connected Wednesday, Farley said the institution volition uncover plans to plan and physique a “breakthrough” EV, on with a caller platform, astatine an August 11th lawsuit successful Kentucky.

Even arsenic Ford’s EV concern took a $1.3 cardinal hit, the automaker’s “skunkworks” team, helmed by erstwhile Tesla technologist Alan Clarke, has been moving successful the inheritance to make a much affordable electrical car. “This is simply a Model T infinitesimal for america astatine Ford, a accidental to bring a caller household of vehicles to the satellite that connection unthinkable technology, efficiency, space, and features,” Farley said.

Ford said past year that the caller low-cost EV level volition underpin a pickup motortruck slated for merchandise successful 2027 and volition besides widen to different vehicles successful the future. The automaker’s upcoming lawsuit comes astatine a pivotal infinitesimal for an manufacture that erstwhile felt similar the aboriginal of cars. This month, Tesla revealed its largest gross drop successful years. The EV-maker besides announced a slew of deals successful an effort to reverse slumping sales, and adjacent revealed plans to motorboat a stripped-down Model Y.

President Donald Trump’s caller actions haven’t helped the EV industry, either, arsenic the medication plans to roll backmost EV taxation credits this September. Trump’s tariffs person besides deed automakers hard, with Ford saying it expects the duties to shave $2 cardinal disconnected its yearly earnings.

Farley says Ford is moving to vie with the low-cost EVs made by Chinese automakers, similar Geely and BYD. “We judge the lone mode to truly vie efficaciously with the Chinese implicit the globe connected EVs is to spell and truly propulsion ourselves to radically reengineer and alteration our engineering proviso concatenation and manufacturing process,” Farley said. “That volition travel to beingness soon.”