Ford’s $30,000 electric truck: all the news about the company’s big EV re-do

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The extremity of the Ford F-150 Lightning was besides the commencement of a caller epoch for the automaker. After failing to seizure the marketplace with the electrical mentation of its fashionable F-Series truck, Ford is going backmost to the drafting committee with its Universal Electric Vehicle Platform.

The archetypal offering volition beryllium a $30,000 electrical truck, engineered for ratio and besides — possibly astir importantly — profitability. The motortruck volition beryllium revealed successful 2027, but Ford plans connected gathering a full household of low-cost electrical vehicles astatine its Kentucky assembly plant. The heavy camouflaged motortruck has already been spotted retired successful the wild, with observers noting that it seems adjacent smaller than the Maverick.

Success isn’t guaranteed. Ford has struggled to marque profitable EVs, forcing the institution to take a staggering $19.5 cardinal deed connected its EV investments in 2025. But Ford inactive sees EVs arsenic the aboriginal — conscionable not oversize ones with “no way to profitability,” arsenic executives say.