Ford is doubling down on EVs — the timing is awful

On Monday, Ford introduced an innovative caller manufacturing process that it says volition assistance marque its EVs much sustainable, much desirable, and much importantly, much affordable. The timing couldn't person been worse.

EV taxation credits were acceptable to expire astatine the extremity of September. President Trump's commercialized warfare was tilting the equilibrium successful favour of China's EVs. And automakers are opening to hold and adjacent cancel immoderate planned models.

Ford seems to recognize its timing is unfortunate. Throughout their announcement, the company's apical executives kept hammering 1 salient point: this was going to beryllium truly hard, occurrence was acold from guaranteed, and successful fac …

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