Figma’s big AI update takes on Adobe, WordPress, and Canva

Figma is expanding its originative bundle ecosystem to let merchandise designers to implicit full projects without jumping to third-party apps. Four caller products for website building, AI coding, branded marketing, and integer illustration were introduced astatine Figma’s Config lawsuit today, aiming to capable successful immoderate gaps holding Figma backmost from being an all-in-one level that supports the full merchandise plan lifecycle.

For example, portion existing products similar Figma Design, Slides, and FigJam could beryllium utilized to ideate and make prototypes, developers would request to usage services similar WordPress to make unrecorded websites oregon Adobe Illustrator to make customized and scalable marque imagery.

Figma’s archetypal solution is Figma Sites, a website builder that integrates with Figma Design and allows creators to crook their projects into live, functional sites. Figma Sites provides presets for layouts, blocks, templates, and interactions that purpose to marque gathering websites little analyzable and time-consuming. Additional components similar customized animations tin besides beryllium added either utilizing existing codification oregon by prompting Site’s AI instrumentality to make caller enactment codes via substance descriptions, specified arsenic “animate the substance to autumn into spot similar a feather.”

Figma Sites is rolling retired successful beta for users with afloat spot entree to Figma products. Figma says that AI codification procreation volition beryllium disposable “in the coming weeks,” and that a CMS that allows designers to negociate tract contented volition beryllium launched “later this year.”

Figma Make is Figma’s instrumentality connected AI coding tools similar Google’s Gemini Code Assist and Microsoft’s GitHub Copilot. The prompt-to-code Figma Make instrumentality is powered by Anthropic’s Claude 3.7 exemplary and tin physique moving prototypes and apps based connected descriptions oregon existing designs, specified arsenic creating a functional euphony subordinate that displays a disc that spins erstwhile caller tracks are played. Specific elements of moving design, similar substance formatting and font style, tin beryllium manually edited oregon adjusted utilizing further AI prompts.

Make is rolling retired successful beta for afloat spot Figma users. Figma says it’s “exploring integrations with 3rd parties and plan systems” for Figma Make and whitethorn use the instrumentality to different apps wrong its plan platform.

Figma Buzz is simply a marketing-focused plan app that’s rolling retired successful beta to each users, and makes it easier for teams to people marque content, akin to Canva’s merchandise plan platform. The instrumentality allows Figma designers to make brand-approved templates, styles, and assets that tin beryllium utilized by marketers to rapidly assemble emails, societal media posts, advertising, and more. Figma Buzz includes generative AI tools for making and editing images utilizing substance prompts, and tin root accusation from spreadsheets to bulk make thousands of representation assets astatine once.

Lastly, the Figma Draw vector plan app is similar a simplified mentation of Adobe Illustrator that creatives tin usage to marque customized visuals without leaving the Figma platform. It includes a assortment of brushes, texture effects, and vector editing tools to make oregon set scalable images and logos for merchandise plan projects. Figma Draw is mostly disposable present for afloat spot users arsenic a toggle successful Figma Design, with immoderate features accessible successful Sites, Slides, and Buzz.

It’s not rather arsenic expansive arsenic Adobe’s wider Creative Cloud ecosystem, but Figma Draw places the 2 companies successful nonstop contention for the archetypal clip since Adobe killed its ain XD product plan platform. It besides brings immoderate caller options to the originative bundle manufacture aft Adobe failed to get Figma for $1 billion owed to unit from contention regulators.