Facebook creators who steal and repost videos could lose their monetization

Facebook is cracking down connected accounts that bargain and repost contented from different users successful an effort to trim spam successful feeds. Meta announced connected Monday that creators who repeatedly reuse idiosyncratic else’s videos, photos, oregon substance posts volition suffer entree to Facebook monetization programs for “a play of time,” and spot reduced organisation of their posts connected the platform.

“Too often the aforesaid meme oregon video pops up repeatedly — sometimes from accounts pretending to beryllium the creator and different times from antithetic spammy accounts,” the institution explained successful its blog post. “It dulls the acquisition for each and makes it harder for caller voices to interruption through.”

When Facebook’s systems observe duplicate videos, the level volition trim the organisation of the copies to forestall them from taking views distant from the archetypal creator. Meta says it’s besides exploring ways to springiness creators the recognition they deserve, specified arsenic investigating a diagnostic that adds links directing viewers to the archetypal content.

The changes volition commencement rolling retired gradually implicit the coming months, according to Meta’s post. There’s nary notation of whether Meta volition present features for reducing repetitive contented connected its Instagram and Threads platforms.

The Facebook changes are portion of a larger effort to tackle spam and marque archetypal contented much disposable successful feeds. The tract has already taken enactment against 500,000 accounts successful the archetypal fractional of 2025 that engaged successful spammy behaviour oregon fake engagement. YouTube is making a akin push to tackle spammy, reposted content, announcing past week that it was updating its policies regarding mass-produced and repetitive videos, which person go acold easier to churn retired en masse acknowledgment to expanding entree to generative AI tools. 

Meta says the incoming alteration is designed to code “unoriginal content,” and shouldn’t interaction creators who “add their unsocial take” erstwhile they reshare content, adhd commentary successful a absorption video, oregon articulation successful connected a viral trend. The Facebook announcement includes immoderate champion practices to assistance creators debar being penalized, specified arsenic adding meaningful edits, voiceovers, oregon commentary to reused content. It besides suggests creators debar utilizing “visible third-party watermarks and contented that is visibly recycled from different apps oregon sources.”