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In a connection to MacRumors, Apple said that the DMA has reduced privateness and information without the outcomes that EU lawmakers expected.
The DMA has failed to unrecorded up to its promises, delivering little security, little privacy, and a worse acquisition for consumers crossed Europe. This survey provides further grounds that the DMA is not benefiting consumers successful the signifier of little prices. At the aforesaid time, we cognize the regularisation is creating caller barriers for innovators and startups portion exposing consumers to caller risks.
The European Commission believes that if developers wage reduced fees, those savings volition beryllium passed connected to consumers done little prices, but the survey suggests that little fees person not led to little ‌App Store‌ prices.
Analysis Group looked astatine 41 cardinal ‌App Store‌ transactions crossed 21,000 paid apps and in-app purchases, comparing app prices for 3 months earlier developers enrolled successful the alternate concern presumption to prices for 3 months aft they enrolled. 91 percent of the time, prices did not spell down, adjacent though fees dropped by 10 percent points connected average. In immoderate cases, developers raised their prices.
The apical 5 EU app developers did not alteration their app pricing contempt the reduced commission, alternatively keeping the further revenue. Developers paid an estimated 20.1 cardinal euros little successful committee fees to Apple aft the change. More than 86 percent of the savings went to developers extracurricular of the European Union.
When developers did little prices, the mean alteration was 2.5 percent, seemingly unrelated to the DMA. Apple says that it saw the aforesaid effect erstwhile it launched the ‌App Store‌ Small Business Program. The lowered fees did not effect successful meaningful savings for consumers due to the fact that lone a tiny number of developers decreased their prices.
The survey says that the percent of interest reductions does not alteration implicit a longer eight-month period, and that the Core Technology Fee paid by apps with much than 1 cardinal first-time installs per twelvemonth besides does not alteration the results. 80 percent of the apps successful the survey did not wage the CTF.
The survey was done connected behalf of Apple, and it wasn't independently produced. It is constricted to ‌App Store‌ data, and lone applies to apps utilizing Apple's services. It didn't see web oregon alternate marketplace pricing, and developers bash person those organisation options nether the DMA. A much in-depth look astatine the results and the information are disposable successful the afloat study. [PDF].
Apple argues that the Digital Markets Act leads to a worse acquisition for consumers successful the European Union, with little security, little privacy, little innovation, and much complexity. Apple has delayed respective iOS 18 and iOS 26 features successful the EU, and it attributes those delays to DMA requirements.
Live Translation was not disposable successful the European Union erstwhile the AirPods Pro 3 launched, but it is coming soon. Apple hasn't recovered a mode to bring iPhone Mirroring to non-Apple devices without privateness risks, truthful it remains unavailable. Automatic Wi-Fi web syncing is being disabled successful iOS 26.2 due to the fact that Apple wants to support user Wi-Fi information from being shared with 3rd parties. The DMA would springiness developers entree to usernames, Wi-Fi web history, and more.
This article, "EU's Digital Markets Act Failed to Lower App Store Prices, Apple-Commissioned Study Says" archetypal appeared connected MacRumors.com
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