Epic says it has proof Apple was scaring users off third-party app stores

iOS 18.6 has been a turning point.

The Epic Games Store has seen an uptick successful downloads since the EU’s Digital Markets Act (DMA) prompted Apple to streamline its process for installing third-party app marketplaces, according to a caller blog published by Epic. Stats shared by the gaming bundle elephantine connected Wednesday amusement the drop-off complaint for Epic Games Store installations connected iOS has gone from 65 percent down to astir 25 percent pursuing the merchandise of iOS 18.6 successful July.

The “updated idiosyncratic experience” for installing alternate app marketplaces was introduced successful iOS 18.6 pursuing the EU committee raising concerns successful April that “Apple makes it overly burdensome and confusing for extremity users to instal apps erstwhile utilizing specified alternate app organisation channels.”

“They’ve reduced the instal travel from 15 steps to 6, eliminating their erstwhile scare surface and its misleading message, and eliminated a dead-end that near the idiosyncratic stranded successful iOS Settings,” said Epic. “For the archetypal time, we are starting to spot iOS users instal the Epic Games Store with a occurrence complaint approaching Windows users and Apple’s ain Mac users.”

Epic says determination are inactive improvements to beryllium made, however, alleging that Apple’s anticompetitive behaviour towards third-party app stores continues to interruption the DMA, and is pushing developers to administer less games done the Epic Games Store connected iOS compared to Android. Epic besides called retired Google’s 12-step installation process connected Android, saying its  “deceptive idiosyncratic interface sabotages Epic Games Store instal attempts connected Android” much than 50 percent of the time.