Epic CEO Tim Sweeney says Steam should drop its ‘Made with AI’ tags

Epic Games CEO Tim Sweeney thinks Steam and different crippled stores should driblet “Made with AI” tags, arguing that they’ll soon beryllium irrelevant arsenic generative AI becomes ubiquitous successful production.

“The AI tag is applicable to creation exhibits for authorship disclosure, and to integer contented licensing marketplaces wherever buyers request to recognize the rights situation,” Sweeney wrote connected X successful effect to a idiosyncratic calling for Steam and different integer marketplaces to driblet tags that people contented made utilizing generative AI. “It makes nary consciousness for crippled stores, wherever AI volition beryllium progressive successful astir each aboriginal production.”

“Why halt astatine AI use? We could person mandatory disclosures for what shampoo marque the developer uses,” helium wrote successful another post. “Customers merit to cognize lol.”

After initially taking a cautious approach towards AI-generated codification and assets, Steam present permits the bulk of games that person been developed utilizing generative AI, truthful agelong arsenic that usage is disclosed. Sweeney, who besides runs the rival Epic Games Store, thinks that benignant of disclosure is nary longer necessary.

Earlier this period Junghun Lee, CEO of steadfast Nexon, said it was “important to presume that each crippled institution is present utilizing AI,” pursuing disapproval of the usage of AI-generated dependable lines successful Nexon-published crippled Arc Raiders. Sweeney weighed successful connected X past too, arguing that AI “increases quality productivity successful immoderate areas by integer multiples,” but that this should pb to “building amended games alternatively than employing less people.”

Sweeney whitethorn beryllium close that AI usage is becoming much prevalent, and not conscionable successful games, with Microsoft claiming that 91 percent of its engineering teams usage GitHub Copilot, and AI becoming progressively embedded successful each sorts of improvement and creativity tools. But that doesn’t mean each developer would enactment ditching AI labels, with a increasing fig of indie crippled developers using “AI-free” arsenic a income pitch.