Epic: Apple's Updated App Marketplace Install Process Proves 'Scare Screens' Deterred Users

Epic Games has claimed that Apple's revised installation process for third-party app marketplaces successful the EU demonstrates that the institution was deliberately undermining contention done "deceptive design."


In a blog post published Wednesday, the Fortnite developer revealed that idiosyncratic drop-offs during Epic Games Store installations plummeted from 65% to 25% aft Apple streamlined the process successful iOS 18.6. Apple reduced the installation travel from 15 steps to six and eliminated what Epic called "scare screens" that warned users astir imaginable dangers of installing apps extracurricular the App Store.

"For the archetypal time, we are starting to spot iOS users instal the Epic Games Store with a occurrence complaint approaching Windows users and Apple's ain Mac users," Epic said.

The changes came aft the European Commission raised concerns successful April that Apple made it "overly burdensome and confusing" for users to instal alternate app organisation channels nether the Digital Markets Act.


Despite the improvements, Epic said Apple's policies stay anti-competitive, citing "junk fees" specified arsenic the Core Technology Fee, "discriminatory policies" against developers who enactment competing stores, and an support and notarization process that "dictate[s] merchandise plan decisions to competing app developers and store developers."

Epic besides criticized Google's 12-step installation process connected Android, which remains successful place, claiming it sabotages Epic Games Store installations much than 50% of the time.
This article, "Epic: Apple's Updated App Marketplace Install Process Proves 'Scare Screens' Deterred Users" archetypal appeared connected MacRumors.com

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