ElevenLabs’ new AI marketplace lets brands use famous voices for ads

3 hours ago 2

ElevenLabs is launching an online marketplace that allows companies to licence AI-replicated voices of celebrated figures for their contented and advertisements. The AI audio startup says its caller Iconic Voice Marketplace resolves immoderate of the ethical concerns astir utilizing AI-generated personage voices by providing brands with the “consent-based, performer-first attack the manufacture has been calling for.”

It works by connecting companies with whoever owns the rights to a circumstantial voice, with ElevenLabs’ level serving arsenic a middleman that formalizes the licensing woody and synthesizes the voices. ElevenLabs says the marketplace is lone unfastened to a curated database of “verified, iconic endowment and IP owners,” to guarantee that the voices of notable figures are lone generated “with permission, transparency, and just compensation.”

Some of the AI voices person been achieved utilizing cloning technology, portion others person been synthetically replicated by referencing humanities oregon archival audio. I conjecture it would person been a mouthful to telephone this a “marketplace for voices of celebrated people,” fixed the database includes humanities figures similar Mark Twain, Thomas Edison, and Alan Turing, and astir radical wouldn’t admit what they actually dependable like. Michael Caine is 1 of the fewer surviving celebrities to lend his dependable to ElevenLabs, and said the institution “gives everyone the tools to beryllium heard.”

“It’s not astir replacing voices; it’s astir amplifying them, opening doors for caller storytellers everywhere,” Caine said successful a connection connected ElevenLabs’ announcement. “I’ve spent a beingness telling stories. ElevenLabs volition assistance the adjacent procreation archer theirs.”

Here’s the afloat database of each 28 voices that are presently disposable connected the marketplace: