Disney will stop reporting its streaming subscriber numbers

Disney announced that it volition nary longer study connected subscriber numbers for its streaming services successful its quarterly fiscal reports, pursuing successful the footsteps of Netflix. The determination comes aft a 4th successful which it reported 2.6 cardinal caller Disney Plus and Hulu subscribers, bringing it to 183 cardinal successful total.

The determination was announced successful quarterly net commentary from Disney CEO Bob Iger and CFO Hugh Johnston. The brace said that paid subscriber figures person go “less meaningful to evaluating the show of our businesses,” and that not reporting them “will amended align with changes successful the media landscape.”

It echoes a akin alteration announced by Netflix past April. At the time, the institution called subscriber counts “just 1 component” of its growth, pointing to “new” gross streams, including its ad-supported program and paid sharing.

Disney isn’t done announcing subscribers conscionable yet. It volition halt reporting rank figures and mean gross per idiosyncratic for ESPN Plus starting with the adjacent quarter’s results, Q4 2025 of its fiscal year, and volition cease reporting for Disney Plus and Hulu 3 months later. From past on, it volition absorption connected reporting wide profitability for streaming instead.

For the 4th ending June 2025, Disney reported a 6 percent summation successful streaming gross year-on-year, and a $346 cardinal profit. Disney Plus and Hulu combined present person 183 cardinal subscribers, with 128 cardinal of those for Disney Plus. ESPN Plus has 24.1 cardinal subscribers, with nary maturation implicit the past 3 months. It’s soon to beryllium joined by a new “unlimited” ESPN streaming service that volition see entree to the network’s linear channels arsenic well.