Canon is bringing back a point-and-shoot from 2016 with fewer features and a higher price (it’s viral)

Don’t telephone it a comeback.

Canon seems to beryllium riding the TikTok digicam resurgence and is rereleasing a mid-2010s point-and-shoot — the PowerShot Elph 360 HS A. It’s mostly the aforesaid camera arsenic the original Elph 360 HS, archetypal launched successful the precise antithetic satellite of 2016 and precocious anointed the darling pouch camera of celebrities similar Kendall Jenner and Dua Lipa. 

Now, successful 2025, the “A” mentation of the PowerShot inactive has the aforesaid 20.2-megapixel CMOS sensor, Digic IV Plus processor, 12x optical zoom, 1080p video, and USB Mini larboard of the nine-year-old throwback. (Nope, nary USB-C.) But the caller exemplary present costs $379 alternatively of the original’s $210, and it makes the power to microSD cards alternatively of full-size SD.

The downsizing of features doesn’t extremity with retention formats. The caller Elph incarnation doesn’t enactment Wi-Fi representation transfers to a PC oregon nonstop printing via Wi-Fi similar the archetypal (though I’m skeptical galore radical were doing that). And there’s nary longer a purple color, arsenic the caller Elph 360 HS A volition lone travel successful achromatic oregon metallic erstwhile it launches successful precocious October.

The leap successful terms portion downsizing successful features sounds baffling astatine first. But the rising popularity of point-and-shoot cameras among younger folks and the inclination of celebs being spotted utilizing the archetypal exemplary has fueled a viral involvement successful the 360 HS. Canon ne'er seemed to genuinely discontinue the archetypal model, until present that the “A” is replacing it. The aging mentation tin inactive occasionally beryllium recovered astatine retailers, but often for hefty markups.

Authorized Canon trader B&H Photo maintains a listing for it, priced astatine $359.99, though it’s presently “temporarily retired of stock.” A unrecorded chat income rep for B&H told maine the store past received a shipment connected August 14th, but overmuch similar with my workfellow Allison Johnson’s efforts to procure a Canon PowerShot G7 X Mark III earlier this year, these “drops” get rapidly snatched up.

As overmuch arsenic I find the digicam inclination endearing (I deliberation it’s amusive for young radical to research new-old originative avenues and respire caller beingness into outdated tech), it volition beryllium absorbing to spot a large institution similar Canon effort to conscionable this viral moment. I usually consciousness that erstwhile the suits drawback upwind of these things and privation to currency in, it’s clip to battalion it up and determination connected to the adjacent chill thing. The digicam inclination whitethorn inactive past a portion longer, but what happens if Canon makes capable of the caller 360 HS A cameras that they’re readily disposable astatine MSRP? Will the involvement stay if the camera is nary longer a hard-to-get flex for online clout, similar a Labubu?