
Phoebe Gates, the girl of Bill and Melinda Gates, has launched an AI buying app with erstwhile roommate Sophia Kianni, The New York Times reports. The app, called Phia, is designed to assistance shoppers comparison prices connected listings of clothing, shoes, and accessories. It’s available connected iOS and arsenic a browser hold for Google Chrome.
Once you instal the app oregon extension, a “Should I Buy This?” fastener volition look erstwhile you onshore connected a merchandise page. Click the button, and Phia volition scour the web to comparison prices to caller and utilized listings of the aforesaid and akin items earlier telling you whether the terms is high, low, oregon typical.
I tried it retired for myself by heading to the merchandise leafage for Louis Vuitton’s $1,950 Graceful PM bag. Phia told maine it’s “worth the price,” and showed maine secondhand options from Fashionphile and eBay, starting astatine $1,453. It besides provided a nexus to Phia’s website, wherever I could comparison it to akin – but cheaper – 2nd manus bags from crossed the internet.

Phia says it uses AI to analyse “current marketplace trends” and comparison them against a database of much than 250 cardinal utilized goods from sites similar The RealReal, Vestiaire Collective, ThredUp, StockX, eBay, and Poshmark.
There are respective different apps retired there, similar Capital One Shopping, Rakuten, and Honey (which has since been accused of ripping off customers and the creators who beforehand it), that effort to prevention you wealth by comparing prices and automatically applying coupon codes. But it seems Phia is attempting to marque itself basal retired by focusing connected manner and putting an accent connected thrifting arsenic well.