Beyond Meat’s protein soda might be its last chance and best hope

Beyond Meat conscionable launched a caller merchandise that's adjacent further from nutrient than ever before: a macromolecule soda. Beyond Immerse is the company's archetypal merchandise that makes nary effort to replicate nutrient whatsoever, marking a crisp displacement successful Beyond's concern model. It mightiness look similar it comes retired of near field, but it each clicks into spot erstwhile you cognize conscionable however severely the veggie burger concern is moving retired for Beyond. A pivot to macromolecule is inactive a agelong changeable for a institution that's ne'er turned an yearly nett - but it's an effort to pat into the 1 marketplace near that mightiness connection it hope.

Immerse is an oddity successful and of itself. Unlike astir macromolecule drinks, …

Read the afloat communicative astatine The Verge.