
Lost successful Play is simply a crippled created by and for radical who emotion to play make-believe.
The 2024 Apple Design Award (ADA) victor for Innovation is simply a point-and-click escapade that follows 2 young siblings, Toto and Gal, done a beautifully animated satellite of forbidden forests, acheronian caverns, affable frogs, and mischievous gnomes. To beforehand done the game’s story, players implicit amusive mini-games and puzzles, each of which consciousness similar a Saturday greeting cartoon: Before the travel is out, the brace volition fetch a sword from a stone, sojourn a goblin village, soar implicit the oversea connected an tremendous bird, and navigate the real-world challenges of sibling rivalry. They volition besides bid respective pizzas.
ADA FACT SHEET

Lost successful Play
- Winner: Innovation
- Team: Happy Juice Games, Israel
- Available on: iPhone, iPad
- Team size: 7
- Previous accolades: iPad Game of the Year (2023)
Learn much astir Lost successful Play
Lost successful Play is the brainchild of Happy Juice Games, a tiny Israel-based squad whose 3 cofounders drew inspiration from their ain childhoods — and their ain families. “We’ve each watched our kids get wholly immersed playing make-believe games,” says Happy Juice’s Yuval Markovich. “We wanted to recreate that feeling. And we came up with the thought of kids getting lost, partially successful their imaginations, and partially successful existent life.”
The squad was well-equipped for the job. Happy Juice cofounders Markovich, Oren Rubin, and Alon Simon, each person backgrounds successful TV and movie animation, and knew what they wanted a playful, comic escapade adjacent earlier drafting their archetypal sketch. “As adults, we tin hide however to bask elemental things similar that,” says Simon, “so we acceptable retired to marque a crippled astir imagination, afloat of brainsick creatures and colorful places.”

For his part, Markovich didn’t conscionable person a past successful gaming; helium taught himself English by playing text-based escapade games successful the ‘80s. “You played those games by typing ‘go north’ oregon ‘look around,’ truthful each clip I had to bash something, I’d unfastened the dictionary to fig retired however to accidental it,” helium laughs. “At immoderate constituent I realized, ‘Oh wait, I cognize this language.’”
The communicative became a substance of, ‘OK, a goblin colony sounds amusive — however bash we get there?’
Yuval Markovich, Happy Juice Games cofounder
But those games could beryllium frustrating, arsenic anyone who ever tried to “leave house” oregon “get ye flask” tin attest. Lost successful Play was conceived from time 1 to beryllium airy and navigable. “We wanted to support it comic, funny, and easy,” says Rubin. “That’s what we had successful caput from the precise beginning.”

Lost successful Play whitethorn beryllium a linear acquisition — it feels person to playing a movie than a sandbox crippled — but it’s hardly simple. As befitting a playable dream, its communicative feels a small unmoored, similar it’s being made up connected the fly. That’s due to the fact that the squad started with art, characters, and environments, and past went backmost to adhd a hero’s travel to the elements.
“We knew we’d person a imagination successful the opening that introduced a fewer characters. We knew we’d extremity up backmost astatine the house. And we knew we wanted 1 country nether the sea, and different successful a shaper space, and truthful on,” says Markovich. “The communicative became a substance of, ‘OK, a goblin colony sounds amusive — however bash we get there?’”

Naturally, the squad drew connected their shared backgrounds successful animation to signifier the crippled each passim its three-year improvement process — and not conscionable successful presumption of art. Like a batch of cartoons, Lost successful Play has nary dialogue, some to summation accessibility and to heighten the story’s illusion. Characters talk successful a silly gibberish. And determination are small cartoon-inspired tricks throughout; for instance, the camera shakes erstwhile thing is scary. “When you survey animation, you besides survey publication writing, cinematography, acting, and everything else,” Markovich says. “I deliberation that’s wherefore I similar making games truthful much: They person everything.”
The champion happening we perceive is that it’s a crippled parents bask playing with their kids.
Oren Rubin, Happy Juice games cofounder
And successful a clever acknowledgment of the realities of childhood, little communicative beats instrumentality Toto and Gal to the existent satellite to navigate applicable issues similar sibling rivalries. That’s connected purpose: Simon says aboriginal versions of the crippled were possibly a small excessively cute. “Early on, we had the kids sleeping neatly successful their beds,” says Simon. “But we decided that wasn’t realistic. We added a spot much of them picking connected each other, and a struggle successful the mediate of the game.” Still, Markovich says that adjacent the real-world interludes support 1 ft successful the imaginary world. “They whitethorn spell done a parkland wherever an aged woman is feeding pigeons, but past they locomotion near and there’s a goblin successful a swamp,” helium laughs.

On the puzzle side, Lost successful Play’s mini-games are designed to onslaught the close level of challenging. The squad is particularly arrogant of the game’s strategy of hints, which often contiguous challenges successful themselves. “We didn’t privation radical getting trapped similar I did successful those aged escapade games,” laughs Markovich. “I loved those, but you could get stuck for months. And we didn’t privation radical going online to find answers either.” The answer: A hint strategy that doesn’t conscionable manus implicit the reply but gives players a feeling of accomplishment, an inducement to spell backmost for more.
It each adds up to a unsocial acquisition for players of each ages — and that’s by plan too. “The champion feedback we get is that it’s suitable for each audiences,” says Rubin, “and the champion happening we perceive is that it’s a crippled parents bask playing with their kids.”
Meet the 2024 Apple Design Award winners
Behind the Design is simply a bid that explores plan practices and philosophies from finalists and winners of the Apple Design Awards. In each story, we spell down the screens with the developers and designers of these award-winning apps and games to observe however they brought their singular creations to life.