Asus may have made its last phone

The Zenfone 12 Ultra is Asus’s latest — and possibly last — flagship phone.

Asus president Jonney Shih told Taiwan's Inside that the institution is done making phones for now, marking the extremity of its Zenfone and ROG Phone lines.

"Asus volition nary longer adhd caller mobile telephone models successful the future," Shih reportedly said (translated with Google Translate). He didn't entirely regularisation retired a instrumentality though, alternatively saying the institution is entering a authorities of "indefinite observation" of the market, and that it volition "continue to instrumentality attraction of the brand's mobile telephone users."

Asus's own-brand phones haven't been peculiarly breathtaking since the teeny-tiny Zenfone 10 successful 2023, though its ROG Phone line has much oregon little been the golden modular …

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