Apple Working to Add AI Search Options to Safari

Apple is looking astatine reworking Safari to straight enactment AI-powered hunt services, Bloomberg's Mark Gurman reports.


Apple's elder vice president of services Eddy Cue contiguous disclosed that Apple is "actively looking at" reshaping Safari astir AI hunt arsenic portion of grounds successful the suit against Google from the U.S. Justice Department. The quality centers connected the $20 cardinal woody betwixt Apple and Google that makes the second the default hunt motor connected Apple devices.

Cue said that searches connected Safari dipped for the archetypal clip successful April 2025—a alteration which helium attributed to users switching to AI services. He added that helium believes AI services specified arsenic ChatGPT, Perplexity, and Claude volition yet regenerate accepted hunt engines similar Google. As a result, Apple volition request to adhd them arsenic options successful Safari successful the future. Cue said the institution had already held discussions with Perplexity.

The AI options "probably won't beryllium the default," Cue explained, but they volition beryllium added "to the list" of options. He said the services inactive request to amended further. He added:You whitethorn not request an iPhone 10 years from present arsenic brainsick arsenic it sounds. The lone mode you genuinely person existent contention is erstwhile you person exertion shifts. Technology shifts make these opportunities. AI is simply a caller exertion shift, and it's creating caller opportunities for caller entrants.

He said that AI services request to amended their hunt indexes, but, adjacent if this does not hap quickly, users are inactive apt to power rapidly due to the fact that they person different compelling features that are "so overmuch better." Large connection models volition proceed to amended implicit time, giving users much crushed to power from accepted hunt to AI. "There's capable wealth now, capable ample players, that I don't spot however it doesn't happen," helium said.

Nevertheless, Cue said helium believes that Google should stay the default hunt enactment successful Safari. He added that helium mislaid slumber implicit the anticipation of Apple losing the gross stock from the statement betwixt the 2 companies. The woody present includes Google Lens integration successful Visual Intelligence.
This article, "Apple Working to Add AI Search Options to Safari" archetypal appeared connected MacRumors.com

Discuss this article successful our forums